Case Study Example | Topics and Well Written Essays - 500 words - 14

Case Study Example It is mainly written from the perspective of the business and the compulsions and challenges that they have to meet in order to survive and compete within the highly volatile market. Looking from the health care perspective, the articles become highly relevant as they tend to focus on influencing the decision making process of the end users. Healthcare imperatives have increasing become hugely important for the customers. In the age of advancing technology, the customer has become more empowered with informed choices on the subject. The internet facilitates not only research but also the medication. Berndt says that anticipating needs of the customers and help developing customized report that meet the specific healthcare needs of the customer can give distinct boost to influence customer’s decision making processes. While the availability of treatment is available on the net, the Online Analytical Processing or OLAP offers customized reports on specific topic based on his unique needs rather than trend. Thus, customers are better equipped with information that suits his healthcare needs vis-Ã  -vis detail information about illness, medication, specialists based on geographical location etc. Veccia’s article is a wake-up call for businesses to evolve new ways of identifying customers’ changing preferences and helping them meet. In the current times, speed, differentiation and scalability have become extremely critical inputs which the traditional marketing research cannot meet. Hence, competitors’ offering, attributes associated with product and research that correlates these attributes to the requirements of customers become important factors. She suggests that forced choice technique greatly helps to identify the characteristics that are preferred and speeds up the process of new product development or value addition to the product. This applies to the healthcare products also. Indeed, Berndt’s proposal for preparing customized