International Marketing Essay Example | Topics and Well Written Essays - 3500 words

world(a) Marketing - Essay ExampleUnilever is a leash organization which has some 400 consumer product brands chthonian its sleeves. The product brands include food, beverages, flashying agents and private c be products. The comp either touches the lives of its consumers in a number of opposite ways. Unilever has a range of products starting from global brands like Lipton, Dove, Omo, Knorr to some trustworthy local brands like smooth and Blue Band. The organization employs around 163,000 people in 100 countries across the globe. With a turnover of 39.8 billion, Unilever products are sold in more than 170 countries with its 264 manufacturing sites spread worldwide (Hoovers, 2010). According the company site, it helps people aroma good, look good and get more out of life, meeting their everyday needs for nutrition, hygiene and personal care with brands and services that are good for them and good for others (Unilever, 2010).Nestle Nestle is a leading global name in the food an d beverage divisions. The company offers product ranges starting from instant infant food, coffee and chocolate to bottled water and promotes the same in more than 130 countries across the globe. Nestle is one of the leading companies in the total sales amount. In Coffee, the company has some top-notch brand names. The company has left its start with leading brands like Maggi, Nestea, Nescafe, Friskies and Nestle. The company is among the leading packaged water producers and is a significant player in the pet food industry. Apart from all these, the organization holds significant amount of shares in Alcon Inc and cosmetic gargantuan LOreal. Starting its journey back in the year 1866, the company is continually stepping forward to give a sustainable growth in the coming future (Nestle, nod.). Competitive Advantage Unilever On any given day, around two billion people use the products of Unilever. From feeding the family to keeping the household clean and fresh, the products have b ecome significant parts of daily life. Research and Development can be seemed to be the gateway to constantly enhancement of the brands to deliver more intense and rewarding product experiences. Consumer research has play a significant role in the success story of this organization. Unilever makes continual efforts to introduce new and raise products to meet the changing requirements of its large consumer base. The company invests around 1 billion annually to meet the unsanded edge research and development requirements. The company has five research